Effective Public Communication - Final Assignment (Research Report Presentation)

This was the very last assignment for the module, EPC. And for this project, we were required to do a comparative analysis of 2 businesses of similar industry which one is in Penang and another one in KL.
We were suppose to compare and contrast the two businesses that we had chosen and further analyse them both in the terms of history, background, founder, products sold, strategy for competition and etc. This research assignment must be conducted through the form of interviews, book and data information collected during the site visits.

The objective of this assignment :

·         To attempt to answer the chosen topic/question

·         To use appropriate methodology in obtaining primary and secondary information related to the chosen topic/question.

·         To understand the basics steps involved in preparing an academic research report and apply APA style citation accurately and effectively in the research report.

·         To present the findings of your research in a formal presentation.

·         To understand and apply suitable rhetorical strategies to a hypothetical target audience as specified to each. 

We had formed a group of 6 with Sharon, Ling Rong, Jia Jian, Chee Siang, Angoline and me. We met up for the first time to discuss briefly about the assignment, where also we chose the trade of business that we would like to research about. We all eventually decided on choosing Dim Sum as the trade that we will be researching about.

On the next meeting, we went through a long lists of dim sum restaurants in Penang and also KL and picked on two that we would like to interview. For Penang, we had chosen Tho Yuen Dim Sum restaurant which had been there for more than 70 years already and we chose another one in Sri Petaling which is called Clan Dim Sum restaurant, a new but growing dim sum business which has been operating for 13 years.

During the field trip to Penang, we went to interview the lady boss of Tho Yuen Restaurant on the first day. We recorded down the interview and wrote down all the information mentioned by her.

After coming back from Penang, we called another owner in Sri Petaling so that we can conduct an interview with him in the restaurant. Mr. Nie, the owner of Clan Dim Sum restaurant (also known as Da Jia Cheng) was kind enough to have let us interview him. We had also recorded down the video of us conducting the interview. 

For the last part of this assignment, we were required to conduct an oral presentation in class. We had prepared a presentation slides and also a short video of us interviewing the owners of both restaurants. We divided the slides into few parts and each of us was asked to present. The presentation went on smoothly and everyone did quite well for it.

Presentation Part I

Presentation II

I think what I had learned in doing this assignment is I'm now better in doing work in a group as I learned how to accept others opinions and suggestion then put them into better use after some self moderation. Besides, the oral presentation had helped me in brushing up my speaking skills as well as boosting up my confidence in voicing out. It was definitely a good experience especially for us to work more on our presenting skills.